Monday, August 2, 2021

How to get ads right on social during a global crisis like COVID-19

How do you get the most out of your social media marketing when the entire world has effectively been locked down? Steve Conway, who's Social...
2021 - media and adworld

Advertising and media – the key factors set to dominate 2021

2021 is finally here, its arrival gratefully welcomed by many across the world glad to turn their backs on a 2020 full of hardship...
Jane Austen in Paris1

Changing The Rules… with Jane Austin, Persuasion Communications

In our latest Changing The Rules Jane Austin proves that humour can be a real tonic for getting through lockdown. Like many of us, Austin,...
joe media ceo samuel regan-asante

Interview: JOE Media CEO Samuel Regan-Asante

Last month content production house JOE Media announced the appointment of Samuel Regan-Assante as its new UK CEO. JOE Media was acquired by Greencastle Capital...

PREDICTIONS 2020: What’s going to drive OOH next year?

Posterscope, the Out of Home marketing specialist owned by Dentsu Aegis Network has published its latest predictions for how it sees the ad world...
ratchet marketing

Why auto-retailers need to rev up the ‘ratchet’

Auto-retailers have been among the hardest hit by the global pandemic and need to rip up the playbook and focus on relationships that last.  So...
ad firms

Ten things ad firms should do to survive COVID

We’re all dealing with an unprecedented level of uncertainty caused by the coronavirus. But there are things businesses can do to mitigate some of...
live events

We’ll meet again… why Etch’d still believes in the live events market

Like most people we can't wait until it's safe to go to live events again, like a concert, press event or new product launch. The...
Matt Waller

Changing The Rules… with Matt Waller, Recipe

Matt Waller, Creative Director at creative whiz Recipe, lays bare the real narrative of working from home during lockdown. In probably our most poetic Changing...

How brands could unlock millions in Super Bowl royalties

The annual Super Bowl is one of the world’s most-watched sporting events, attracting millions of eyeballs across the globe, while being the most-watched American...