Friday, February 26, 2021
ad firms

Ten things ad firms should do to survive COVID

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We’re all dealing with an unprecedented level of uncertainty caused by the coronavirus. But there are things businesses can do to mitigate some of...
live events

We’ll meet again… why Etch’d still believes in the live events market

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Like most people we can't wait until it's safe to go to live events again, like a concert, press event or new product launch. The...
Matt Waller

Changing The Rules… with Matt Waller, Recipe

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Matt Waller, Creative Director at creative whiz Recipe, lays bare the real narrative of working from home during lockdown. In probably our most poetic Changing...
miranda2

INTERVIEW: ‘Such Fun’ Miranda to host 10-year anniversary special

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It’s been 10 years since madcap BBC comedy series Miranda galloped across our TV screens. To mark the occasion, the BBC has commissioned a 70-minute...
ad net zero 1

What the Ad Net Zero report really means for OOH

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Last week saw the launch of the Advertising Association and Credos’ Ad Net Zero report, the biggest step so far towards coordinating a collective...
media_ooh

How to address out of home media plans during lockdown

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The impact of the COVID-19 outbreak on business in general is unprecedented, and the out of home media sector is no exception. Many OOH...
punched by 2021 - icrossing

Three key brand need to knows for 2021

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‘Everybody has a plan until they get hit in the mouth’ – Mike Tyson It is fair to say 2020 didn’t turn out as anyone...
posterscope 1

How do brands reach consumers when they’re all WFH?

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London location-based marketing firm Posterscope considers the challenges facing media firms and brands in reaching a national workforce in WFH (working from home) mode. When...
CES 1

CES 2020: What the future holds for advertisers

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If you want to know what the future may hold for advertisers, the annual Consumer Electronics Show (CES) in Las Vegas could provide some...
data play in company growth

Why clever data use is key to marketing and driving growth

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The global pandemic has focused businesses on efficiency amid possibly the worst health crisis in a century. We’re looking increasingly at any areas where...
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