UK’s creative media sector lacking in progressive values
New research has revealed that the UK’s creative/media industry isn’t as forward-thinking and diverse as it might like to think.
The survey of more than...
How to get ads right on social during a global crisis like COVID-19
How do you get the most out of your social media marketing when the entire world has effectively been locked down?
Steve Conway, who’s Social...
Changing The Rules… with Jane Austin, Persuasion Communications
In our latest Changing The Rules Jane Austin proves that humour can be a real tonic for getting through lockdown.
Like many of us, Austin,...
PREDICTIONS 2020: What’s going to drive OOH next year?
Posterscope, the Out of Home marketing specialist owned by Dentsu Aegis Network has published its latest predictions for how it sees the ad world...
Ten things ad firms should do to survive COVID
We’re all dealing with an unprecedented level of uncertainty caused by the coronavirus.
But there are things businesses can do to mitigate some of...
Changing The Rules… with Matt Waller, Recipe
Matt Waller, Creative Director at creative whiz Recipe, lays bare the real narrative of working from home during lockdown.
In probably our most poetic Changing...
INTERVIEW: ‘Such Fun’ Miranda to host 10-year anniversary special
It’s been 10 years since madcap BBC comedy series Miranda galloped across our TV screens.
To mark the occasion, the BBC has commissioned a 70-minute...
How to address out of home media plans during lockdown
The impact of the COVID-19 outbreak on business in general is unprecedented, and the out of home media sector is no exception.
Many OOH...
How do brands reach consumers when they’re all WFH?
London location-based marketing firm Posterscope considers the challenges facing media firms and brands in reaching a national workforce in WFH (working from home) mode.
When...
CES 2020: What the future holds for advertisers
If you want to know what the future may hold for advertisers, the annual Consumer Electronics Show (CES) in Las Vegas could provide some...