Cardiff agency S3 aims to ‘Bite Big’ with new brand look

s3 rebrand

Welsh independent ad agency, S3 Advertising, has launched its new brand identity: Where the Little Bite Big.

The agency, headquartered in Cardiff, is hoping the new tagline will inform on its belief that the seemingly ‘little’ have the power to overachieve.

The new S3 Advertising brand logo shows a cat and a lion, interlocked – representing how, when it comes down to it, there’s not much separating the little and the big of this world.

S3 philosophy

Whether that’s the ‘little’ not-quite-the-market-leader (yet) brand, the little fledgling team member who just needs someone to believe in them, or the relatively ‘little’ independent regional ad agencies working across the advertising industry. The evolved brand philosophy can be found across the agency’s website and materials, and in a new agency video.

“Where the Little Bite Big’ is our way of celebrating those plucky people with ambition to bite big in this world”, said Managing Partner, Mike Webb.

“S3 has always leant on its raucous personality and ‘Be Bold’ proposition. But over the years this bold identity has grown to mean something more; the ability to take bold steps no matter who you are.

“In a world where all too often only the big are seen, we’re on a mission to help those with untapped potential become the overachievers they deserve to be!”

s3 rebrand 2
Tiger Bay: Welsh agency creates striking new brand identity on merits of being small.

Focused business mission

S3 Advertising is matching its new philosophy with a focused business mission: to do work that truly bites big for clients that hold a desire to take on the big guys in their markets: The clients who may not be the market leader (yet) but believe in the power of advertising to change a business.

“The marketers and business leaders of these brands we’re out to work with might be feeling like they’re not where their skill, passion and tenacity should be getting them”, Webb said. 

“They may be feeling like they’re not getting the full attention of their existing agency, especially if they’re a ‘little fish’ in a large agency pond. That’s where S3 comes in.

“As an indy, regional ad agency made up of 35 talented people, outside of the AdLand bubble, we feel we know a thing or two about biting big. 

“We’re genuine folk and are proudly headquartered in Wales.

“We want to celebrate all those, like us, giving the established names a run for their money – especially in a moment when bricks-and-mortar location matters less than ever.”

Months of collaboration

S3 said the new look was the culmination of months of collaboration, with everyone in the agency feeding into its creation. 

The agency’s specialists were able to put their skills in copywriting, design, animation, CGI, brand strategy and more into their own agency’s work. It was a project close to the heart, the firm said.

Managing Partner, Rebecca Campbell, said: “Working together with the team has been really special. As advertising people, we believe deeply in the power of a good brand to build a business. So, it’s so important that we invest in our own.

“Expect to see brand campaigns from us throughout the year, too, as we cement our ‘Where the Little Bite Big’ proposition to businesses looking for their next agency.

“We’re excited for a future of biting big.”

The new brand identity is another recent milestone for S3, which was named ‘Employer of the Year’ at the 2020 Cardiff Business Awards and recently received ‘Ones To Watch’ status by Best Companies. 

The agency also kicked off the new year with a raft of new business wins from the retail and e-commerce sector – a target industry.