Joseph Beckett, Head of Business Development at Untold Fable, talks to us at Cannes Lions 2026 about storytelling, making AI work in creativity and what’s he’s taking away from the global marketing festival…
Joseph Beckett, Head of Business Development at Untold Fable, talks to us at Cannes Lions 2026 about storytelling, making AI work in creativity and what’s he’s taking away from the global marketing festival…