Tuesday, August 18, 2026

Cannes People 2025: GumGum GM (EMEA), Peter Wallace

peter-wallace-gumgum

The sun is out and we caught up with Peter Wallace, General Manager (EMEA) at global contextual intelligence company, GumGum, about the firm’s new Mindset Graph, cookies and what he’s looking for at this week’s Cannes Lions Festival of Creativity