The Cancer Awareness Trust has appointed ustwo as the digital experience lead agency for a new initiative, called the Cancer Platform, and its newest founding partner.
Cancer Platform brief for ustwo
Ustwo is an award-winning digital product studio, which was successfully selected following an extensive global tender process.
CAT said the agency shared a compelling vision closely aligned to its own, on how it can transform cancer outcomes globally using the latest technology.
This, coupled with its values as a B-Corp organisation and majority employee-owned business, made them the perfect fit.
The appointment of ustwo signals the start of a new phase for The Cancer Awareness Trust. It is moving from the development of the vision, model and collaborations, into the creation of its Cancer Platform that will see engagement with users through the design and delivery process.
As a founding partner, this collaboration represents more than a traditional client-agency relationship, the Trust said.
Founding partners help to shape its platform, backing it with the resources to do so, whilst also working with it as critical friends, connectors and advocates in every aspect.
It said ustwo will bring world-class expertise to the technical development and design of the platform, some of which is funded through its philanthropic backers.
“The appointment of ustwo is a major and exciting milestone for The Cancer Awareness Trust”, said Professor Sir Chris Evans, Founder of the Cancer Awareness Trust.
“I am delighted that a world-class team is joining us on this mission, turning the vision into reality, into a platform you can use at every stage of the cancer journey. A new chapter for the charity that starts here.”
Nicki Sprinz, Group Managing Director, ustwo studios, said: “It’s not every day you get approached to help on a mission as important and challenging as this. So we’re delighted to be invited by The Cancer Awareness Trust to become a founding partner.
“We can’t wait to make this platform a reality for people who need it most – giving them access to trusted information at a time when they have so many questions about the future.”
Currently in its early stages of development, The Cancer Awareness Trust is a movement backed by philanthropists, bringing together experts in tech and cancer from around the world with the primary purpose of building the Cancer Platform – a world first, free to use, global resource that will help people quickly and easily find cancer information they can trust.
“A UK focused iteration of the Cancer Platform will launch in 2024.