CALA Group adds media planning to Space & Time brief

cala group

Housebuilder CALA Group has consolidated its media planning and buying business with Space & Time following a competitive pitch process.

CALA Group

Building on an existing 21-year relationship with CALA Homes, Space & Time will additionally manage the media planning and buying for Legal & General Homes and CALA Group, which is the overarching brand. 

The overall objective will be to successfully market and raise awareness of the brands across an increasingly digital landscape, the agency said.

Allan Walker, director of sales and transformation at CALA Group, said: “We’re excited to continue to work with our trusted partners at Space & Time, who have demonstrated their commitment to data-driven best practice in the marketing of new homes.”

Chris Jones, managing partner at Space & Time, added: “Our relationship with CALA spans more than twenty years, but we didn’t assume for a second that this shared heritage was enough to retain the business. 

“The relationship has endured because we have demonstrated relevance and innovation throughout, and I really enjoyed the opportunity to show the team at CALA what plans we have for our future years together.”

CALA Homes is a British housebuilding company headquartered in Staines-upon-Thames, England. the company was founded in 1875 as the City of Aberdeen Land Association. 

Over the last 146 years it has grown to become one of the UK’s largest house builders.