Byte – the Dept-owned marketing technology agency of choice for forward-looking, fast-growing brands including ASOS, Just Eat Takeaway and Spotify – has hired former Mindshare and GroupM Managing Partner, Jenny Kirby, for the newly created management team role of Media Operations Director.
Reporting into Byte’s Managing Director, Joanna Trippett, Kirby will be primarily responsible for developing Byte’s media offering and value proposition to cover multi-channel digital marketing including search, display and video.
This remit includes building a team to help deepen the integration of media into Byte’s existing stronghold of paid social.
With the agency already onboarding 13 new clients this year, Kirby’s appointment further signifies a period of intense growth and expansion, helping Byte up its media offering in recognition of the immense benefits that come from more deeply integrating media with creative, tech and data across additional channels.
Byte’s MD, Joanna Tippett, said: “We’re thrilled to have Jenny on board at Byte. The opportunity to expand our services to more channels has been ripe for a while and we’re confident Jenny’s experience will help us pioneer industry-leading multi-channel media alongside the integrated creative services and proprietary tech solutions we offer both our existing and future clients.”
Kirby said: “I am delighted to be joining Byte at this important inflection point for the agency, and for the industry, as creative and technology become ever more important levers in successful media delivery and in driving business growth for clients.”