Butterkist picks St Luke’s as its lead creative agency

butterkist - mediashotz

Popcorn brand Butterkist has appointed St Luke’s as its lead creative agency following a competitive roster pitch, held entirely remotely.  

Butterkist handled the review directly, involving a final stage three-way pitch against fellow roster agencies Iris and Engine.

Butterkist brief 

St Luke’s remit for Butterkist will include development of a new brand creative platform and creation of all ATL communications that will help bring to life the brand’s core products and NPD’s.

Butterkist is part of KP Snacks, St Luke’s joined the brands roster of agencies in 2019 following a successful competitive pitch against agencies including Wieden & Kennedy, BMB and Engine for the Tyrrell’s, Popchips and KP Nuts brands.

The popcorn maker has been a firm family favourite for decades and is set to expand beyond its sweet and salty classics, with unexpected popcorn innovations.

Kevin McNair, Marketing Director of KP Snacks said: “St Luke’s has applied their characteristic passion and thinking to Butterkist, and we’re looking forward to working with them to capitalise on the momentum behind the brand, and take it to the next level.”

Ed Palmer, MD of St Luke’s added: “It’s such a privilege to be adding the nation’s favourite entertainment accompaniment to the list of KP brands we work with. We can’t wait for showtime”.

Richard Denney, St Luke’s ECD, said:  “It is very exciting times for Butterkist and St Luke’s, and we couldn’t be more excited to develop work the nation will enjoy as much as they do their favourite popcorn.”