Butterkist creates roaring animation ahead of Lionesses EURO victory

Butterkist Lionesses St Luke's

Butterkist marked the women’s England team, the Lionesses, reaching the #WEURO2022 finals on Sunday 31 July with a bespoke social animation.  

This continued the tactical celebration of unmissable moments of drama with the playful #GoGrabTheButterkist campaign developed for KP Snacks Butterkist popcorn brand by St Luke’s.


The animation starts with the Butterkist popcorn kernels, which roar into life as they “pop” and transform into three heads of lionesses with the familiar endline Here for the #Lionesses.

As it turned out it was an very well-timed creative given the England teams’ stunning 2-1 victory over Germany in the final on Sunday.

The post was shared on social media ahead of Sunday 31 July, as the England squad prepared to take to the pitch against the German team for the EURO Finals at Wembley.

Ilan Arkin, Marketing Controller at KP Snacks says, “Butterkist’s always here for unmissable moments – and there’s never been a better moment to go grab a bag of Butterkist to enjoy England in the Women’s Euro final.”

Richard Denney, Executive Creative Director at St. Luke’s, said: “The UEFA Women’s Euros has been an incredible tournament and we have our England Lionesses to thank for that. 

“Not only have they captured the hearts of a nation, they have also inspired a new generation of female footballers too with unmissable footballing greatness.

“From Alessia Russo’s cheeky nutmeg to the epic save by Mary Earps, every Lioness in the England team has played their part in bringing female football to the main stage. The final against Germany was huge and along with the rest of the nation Butterkist has cheered them all the way. Well done England!”

Nicole Allen, Account Director at Starcom, said: “We’re excited to continue to bring #GoGrabtheButterkist to life in more contexts and big cultural moments. 

“Using Twitter to amplify our campaign allows us to continue tapping into these huge sharing occasions at scale and ‘can you believe it’ moments that set our audiences’ tongues wagging.”

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