Buddy Media Group bucks trend with new account wins


Creative first performance agency, Buddy Media Group today announced a raft of new client wins alongside significant retentions as it bucks the trend with continued growth.

Euronics, Zilch and Farfetch all join Buddy’s impressive client roster. 

After its strongest quarter yet, hitting 500% YoY growth, Buddy Media heads into Q4 with a fierce focus on maintaining momentum and continuing to push boundaries with its creative first performance approach.

New client briefs

With over 600 stores, Euronics has penned a three-year deal with Buddy following a successful RFP from Ingenuity London. 

Buddy is tasked with delivering full organic, influencer and performance marketing.

The digital agency has also been tasked with helping Zilch – the $2B unicorn – drive new customer acquisition and Monthly Active Users in the UK and US. 

Leveraging its performance influencer and creative activations offering, Buddy will tap into Zilch’s ecosystem to deliver more contextual offers and compelling stories using influencer power to drive spending volume.

Farfetch has chosen Buddy to help it scale influencer activity across the UK and into the US across TikTok. 

The agency has also won an opportunity with Aviva to help them drive TikTok and influencer marketing across multiple divisions in the UK.

Buddy Media has also retained Prodigy Finance, Mirabeau Wines and Monpure as they aim to scale their ecommerce, performance, influencer and social footprint. 

The focus with these clients is to scale campaigns for the remainder of the year and take advantage of major events including the new student year in September, Black Friday in November and the Christmas run up.

In addition, the firm has also retained Candivore Match Masters off the back of a very successful social activation. 

Buddy now has an expanded remit to provide influencer and social activation strategies for the UK and US markets.

With the successful wins at the Influencer Marketing Awards, UK Social Media Awards and US Partnership Awards this quarter, Buddy Media is setting renewed growth expectations as it moves into H2 FY23.

Sam Budd, CEO and Founder of Buddy Media, said: “We have delivered very impressive results across all divisions at Buddy Media Group which have helped us prove ROI to new and existing clients. 

“Focusing on delivering highly creative and contextually relevant activations for our clients has allowed us and our clients to stay ahead of the market. 

“Off the back of the powerful KPIs achieved, our teams have enabled us to win an impressive list of new clients and retain the exceptional partners we have been working with already.

“We will be continuing our pursuit to deliver ground-breaking social campaigns, whilst remaining laser focused on driving ROI for all clients as we move into Q4”