British Gas has launched a new campaign, highlighting the ways its customers can have a positive impact on the environment through its sustainable energy solutions and services.
The campaign is inspired by the truth that households are looking for simple, everyday ways to be more environmentally conscious, without having to go to extremes.
The vibrant new campaign was created by London-based agency The&Partnership.
British Gas campaign
The creative approach shows how ‘You can go green without the extreme’ and playfully applauds the extremity to which environmentally friendly habits can be taken, whilst nodding to the energy provider’s sustainable solutions.
These solutions range from all electricity tariffs being zero carbon as standard to protecting up to ten trees each year for every customer on its Green Future tariff.
There are also 1.6m customers on 100% renewable electricity tariffs.
Going live across social media channels for four weeks, the campaign – whilst playful in tone – reflects British Gas’ commitment to providing long-term viable green solutions.
Of course it won’t go unnoticed by many customers that this new campaign comes in the same week British Gas sent notices to all its customers advising them that their energy prices are set to rise imminently.
The move comes as energy regulator Ofgem has said that it will raise the price cap on standard tariffs back to pre-pandemic levels.