Bristol-based CRM agency Armadillo rejoins the IPA


Bristol-based customer relationship marketing (CRM) agency, Armadillo, has rejoined the IPA (Institute of Practitioners in Advertising).

Armadillo and the IPA

Armadillo will connect with 266 agency members; the institute represents the very best of UK advertising and marketing in all its forms.

The agency helps brands unearth profitable connections with their customers. It works with big-name brands including McDonald’s, Disney, Carnival UK and

With 25 years of industry experience, Armadillo’s membership acts as a further indicator of the agency’s success within the marketing and advertising space; and demonstrates their commitment and professionalism within the sector.

Armadillo joins IPA member agencies which are responsible for over 85% of all UK advertising spend.

Staff development

Armadillo will seek to support staff development with the industry-recognised CPD and training available through the IPA; therefore enabling its 45-strong team to develop their skills and progress in their careers, whatever their level.

Patrick Mills, IPA Director of Membership and Professional Development, commented: “We’re thrilled to have Armadillo back in IPA membership, and joining our thriving South West and Wales community.

“We very much look forward to working with them.”

James Ray, CEO at Armadillo, commented: “Once the preserve of a select type of agency, the term advertising is wide-reaching today; and reflects great work that resonates and has an impact on its audience.

“We’re extremely pleased to be joining an organisation that supports and celebrates the best in the industry. We’re keen to aid and enable our team to develop themselves professionally and personally through our membership with the IPA.”