BrightBid, the adtech platform for Google Advertising, has appointed Robert Parker as Sales Director to drive the company’s ambitious growth plans in the UK.
Parker has more than 12 years’ experience in marketing and sales, leading business development for a number of startups and established companies across fintech and media industries, including Groupon Getaways, DMG Media, Zip Co, and Humm Group.
Following the launch of BrightBid’s UK business in September and latest £2 million investment from a number of European unicorns, Parker is tasked with developing the sales team, with new hires across the UK already in place.
Based in London, Parker and the team aim to tap into the dynamic tech and startup scene and turn the UK business into its global flagship within the next nine months.
“Brighbid’s 300% YoY growth since it was founded in 2020 is an incredible feat – we’re creating an environment to continue that trajectory and develop the UK business as we hire highly skilled sales executives to develop our UK clientbase”, Parker said.
“I am honoured to be leading the team in this next phase of growth as we transform the world of Search.’’
Gustav Westman, Founder of BrightBid, said: “Robert’s ambition, experience and drive for success is the perfect synergy with our philosophy for growth and our approach to supporting businesses through our platform.
“It’s an exciting time for the company across the UK and Europe and I am delighted to welcome Robert to the team.”