Audi and socially-led creative agency We Are Social Germany are hosting the world premiere of the new fully electric Audi Q4 e-tron models with the campaign “A Story of Progress”.
The campaign has been produced for social media and digital channels.
Audi, Page and progress
In seven video interviews, protagonists address the question of what their story of progress is, as well as what progress and future orientation means for them.
Each episode focuses on like-minded people, including Olivia Wilde (actress, producer, activist) and Regé-Jean Page (actor (“Bridgerton”/Netflix), who tell their inspiring stories about their own achievements and progress in life.
The films also feature: Malaika Mihambo (current world champion in long jump), Stephanie Gilmore (seven-time world champion in surfing), Anna Gasser (world champion freestyle snowboarding, Olympic gold medal winner), César Muntada (Head of Light Design, AUDI AG) and Fermín Soneira Santos (Head of Product Line e-tron, AUDI AG).
Each protagonist authentically represents the mindset and attitude of the Audi brand.
Christian Jasper, Creative Director We Are Social Germany, said: “’What’s your story of progress?’” is not a marketing phrase.
“It is a motivating and important question for the community and for Audi – to challenge ourselves, to get excited about new things and to shape the future together – maybe even to write history.
“In “A Story of Progress” we celebrate the drive and incentive to take your future into your own hands.
“We not only demonstrate this in our various stories of progress, but also in the way we communicate to our premium Audi customers of today and in the future.”
COVID-19 rules in production
The entire production and post-production was carried out by We Are Social Studios Germany.
Due to the current COVID-19 situation and the associated strict requirements and safety regulations for productions, three out of seven episodes were produced with the support of We Are Social’s global network.
Every episode was remotely directed in Munich.
The “Stories of Progress” started with Season 1 in the run-up to the world premiere of the Audi e-tron GT models in January 2021.
The video contributions were successfully broadcast globally on Audi’s social media and digital channels. The content focus was on redefining progress.
Various protagonists such as Tom Hardy (actor), Janelle Monaé (artist), Marc Lichte (Head of Design AUDI AG) and Nico Rosberg (Formula 1 World Champion) explain in the video contributions how they personally define progress for themselves.