Brave Bison has announced three senior level hires as it focuses on innovation into 2022.
Brave Bison senior hires
Chris Grimwood has joined the business, taking on the newly created role of MD, Social & Influencer.
Formerly Head of Account Management at Zinc Network, Grimwood brings a wealth of experience running cross-platform social campaigns across multiple European markets, working with household names such as Samsung, Sony and Converse.
His passion for innovation and cross-channel execution reflects Brave Bison’s continued commitment to creating integrated publishing and performance opportunities for clients following a record-breaking year of growth, which saw the company record a 93% YoY increase in gross profit.
Grimwood joins two other recent senior appointments at the company.
Chris Alderman, Head of SEO & Digital PR at Brave Bison Performance (formerly Greenlight Digital), brings a passion for accuracy and meaningful measurement across organic performance channels from his previous role at Zenith UK.
Meanwhile, Ed Hornby joins Brave Bison Commerce (formerly Greenlight Commerce), as MD.
Formerly the MD of VCCP CX, the digital agency within VCCP Group, Hornby has driven significant results through service integration, growth and strategic delivery across the Group and for blue chip clients including O2, Domino’s and Easyjet.
Both Alderman and Hornby have started work in their new roles over the past month and are already making their presence felt among the Brave Bison client base.
This wealth of new senior appointments reflects Brave Bison’s ambitions for further cross-channel and cross-platform collaboration and innovation in 2022, following the acquisition and integration of its performance and commerce arms in 2021.
The company said it has already started leveraging truly integrated solutions for its clients following multi-channel new business wins such as Inside Out Living, while sticking close to its roots in excellence across social media and performance marketing.
Most recently, Brave Bison forged a new partnership with Le Mans, which will see the company leveraging its sports industry knowledge in the social space.
Commenting on his appointment, Grimwood said: “I feel lucky to have joined Brave Bison at the time I have.
“There’s a great foundation of clients and talent to really go and challenge the best of the best and win work; crucially, there’s also the vision, drive, and ambition to do so.”
Hornby said: “I am delighted to be joining Brave Bison, one of the most progressive and fast-growing agencies in the industry.
Ecommerce has become table stakes for brands over the last two years; Brave Bison is uniquely placed to take it to the next level by delivering joined up content, brand, social and ecommerce to help clients deliver a fully integrated and differentiated customer experience.”
And Alderman said: “I’m really excited to join Brave Bison Performance during such a huge period of growth for the business.
“The acquisition of Greenlight means Brave Bison are now able to offer a wide range of performance marketing services to clients for the first time and I’m so excited to be heading up the SEO and Digital PR areas of the business.
“I’ll be focussing on developing the SEO and Digital PR teams as growth partners for our clients – building long-term relationships and helping them to achieve their digital goals, while introducing new ways of thinking and innovative automation.”