Brands cut links to West Ham and Zouma following shocking cat attack

kurt zouma cat scandal

Global sports brand adidas has confirmed it has terminated its contract with footballer Kurt Zouma following a shocking video in which he appeared to attack his pet cat.

And UK insurer Vitality has suspended its sponsorship of Zouma’s club West Ham, over its decision to allow Zouma to play in a match amid the controversy.

In a brief statement adidas said: “We have concluded our investigation and can confirm Kurt Zouma is no longer an adidas contracted athlete.”

Vitality said: “We were very distressed by the video we have seen of Kurt Zouma. At Vitality, we condemn animal cruelty and violence of any kind.

“We are hugely disappointed by the judgement subsequently shown by the club in response to this incident. As such, we are suspending our sponsorship of West Ham United with immediate effect. 

“We will now be further engaging with the club to understand what actions they will be taking to address this situation.

Online gaming firm betway, is also a West Ham sponsor, but has so far not commented on the incident.

west ham zouma scandal
West Ham said it is awaiting the RSPCA investigation into the Zouma cat attacks.

Shocking Zouma cat video

A video posted on social media platforms allegedly showed the £29m French football star kicking, throwing and attacking a cat in his apartment. 

Moreover, the video also appeared to show that the attacks were carried out in front of small children also present in the apartment.

UK animal protection charity the RSPCA has confirmed it has forcibly removed the animals from the Zouma residence.

British police forces have also confirmed they are investigating the attack and France has also launched in investigation. 

Last year animal cruelty laws in France were tightened and now carry prison sentences of up to four years and fines of €50,000.

West Ham has already fined its Zouma £250,000, for his abhorrent actions.

The video, which has now gone viral, has been roundly condemned by fans, the public, brands, the club itself and many sports leaders.

TV sports presenter Gary Lineker took to Twitter to express his dismay with West Ham for not immediately suspending Zouma.

“Shocked and appalled that @WestHam played Zouma last night. A tone deaf decision”, he wrote.

Whether Zouma, who reportedly earns more than £5 million a year at West Ham, can recover from this incident remains to be seen. 

However, the fact that brands have responded so quickly and decisively over the appalling actions of Zouma, should put other sports stars and celebrities on notice that the wealth and privileges they enjoy do not come without the responsibility to behave as decent human beings at all times.