Califia Farms, the plant-based dairy-free drinks company, has appointed Bountiful Cow to handle its media planning and buying in the UK.
The California based drinks company awarded the account without a pitch having previously handled all media in-house.
Bountiful Cow is tasked with driving business growth by building on Califia’s SoCal identity with work that cuts through the noise of an already busy category and transports people to Califia’s Almond Cornucopia.
Daisy Swiers, Country Manager of Califia Farms, said: “We were impressed with Bountiful Cow’s significant food and beverage experience, their knowledge of our core audiences, and their sky’s the limit thinking.
“Our ambitions are very much aligned, and I look forward to starting work together.”
Zoe Haywood, Managing Partner at Bountiful Cow, said: “The burgeoning demand for plant-based milk alternatives here in the UK make this an exciting space to work in.
“Califia Farms is home to some of the world’s most popular non-dairy milks and we can’t wait to start executing their ambitious long-term growth plans for the UK.”
The US drinks firm creates diary free milk products including almond, oatmeal and coconut versions. It also produces a number of fruit drinks and cold brew coffees.