Bountiful Cow, the London-based strategy-led communications and media agency, has appointed Chetan Murthy as chief strategy officer and Zoe Haywood as managing partner.
Both will report to interim CEO Nick Maddison when they start on 12 April.
Bountiful Cow hires
The new senior team will focus on driving the agency’s strategic output, leading new business pitches and supercharging the growth of client businesses with breakthrough communications.
Murthy has worked in the industry for over 15 years, most recently as a strategy consultant for agencies including M&C Saatchi Performance, Been There Done That and Droga 5.
Prior to this, Murthy held senior strategy roles at Carat, MEC, and WPP Redfuse Hong Kong, before joining Vizeum as global head of strategy in 2014.
Murthy replaces Graeme Douglas who departs the agency later this year.
“Bountiful Cow is a rare type of media agency whose genuine belief in the power of great brand, communications and upstream thinking is consistently delivering step change business growth for its clients” Murthy said.
“I am hugely excited to be on board helping to deliver the next stage of growth.”
Haywood joins as Client Director from sister agency the7stars where she has been for 13 years, working as the client lead for the last 6 years.
During that time, Haywood has worked with some of the UK’s leading brands, such as Twinings, Papa John’s, Dogs Trust and GWR and been instrumental in delivering award-winning media and category firsts and achieving record-breaking business growth for clients.
“I am delighted to be joining the new leadership team at Bountiful Cow and look forward to nurturing our people and agency culture to deliver fantastic service and business results for our clients”, Haywood said.
The new hires follow on from the appointment of Ian Daly as head of AV, who joined from the7stars earlier this year.
Nick Maddison, interim CEO, at Bountiful Cow, said: “I am thrilled that Chetan and Zoe are joining the incredible team at Bountiful Cow to continue to nurture the agency’s palpable culture of creativity, innovation and collaboration between our people, our clients and our agency partners.
“It’s an exciting time for the agency following a number of new business wins in quarter one and I am looking forward to seeing the great impact they both have on delivering innovation and business value for Bountiful Cow’s clients.”