Bonne Maman appoints BMB as its creative agency of record


Bonne Maman, the maker of delicious jams, chilled desserts and fruit yoghurts has appointed BMB as its long-term partner and creative agency of record in the UK. 

A pitch with undisclosed agencies was managed by Oystercatchers.

BMB brief

A series of through the line advertising briefs are planned across the French foodmaker’s product portfolio aimed at raising awareness and communicating the delicious taste of the simple, natural ingredients.

“For almost 40 years Bonne Maman has graced tables in the UK”, Jason Cobbold, CEO, BMB, said. 

“This brand is truly unique and authentic with strong values to always provide simple and good quality ingredients. 

“We can’t wait to help with the next chapter of its growth.”

Bonne Maman is part of Andros UK and is an £87.5m brand producing top quality conserves, chilled desserts and yoghurts all made with the finest ingredients. 

Founded in a beautiful region in the Southwest of France, known for its superior fruit, the company’s products are now available to buy in all major retailers in the UK.

The company, which is famous for its gingham patterned lids also wins with eco consumers because of its use of glass jars instead of plastic.

Bonne Maman boasts more than 24,000 followers on its Instagram page.

Earlier this year, it was voted the UK’s Number One Glass Jar, by glass packaging group Friends of Glass, which launched the Glass’ Greatest Hits Campaign to discover Britain’s top iconic glass bottle or jar.

The win came during the UN’s International Year of Glass 2022, while environmental concerns now top of most peoples’ agendas.