Outdoor ads specialist Ocean Outdoor has compiled as slick montage of its billboards featuring all the James Bond films from the Daniel Craig era on its billboards over the the last 13 years.
From 2008’s Quantum of Solace to the long awaited launch of No Time To Die last week, the images of Bond on Ocean’s huge iconic screens from the world famous Piccadilly Lights, to Waterloo’s IMAX, the images are worthy of a Bond movie in their own right.
Bond is back
After a lengthy intermission, movies are back, Ocean said, with postponed films pre-Covid finally making their way onto the big screen.
It’s been two years since a Bond trailer last appeared on Landsec’s iconic Piccadilly Lights and 007 is back and lighting up Piccadilly Circus in his inimitable style.
The impactful creative is also being hosted on the BFI’s IMAX and on Ocean DOOH screens around the country, including The Two Towers Manchester and Holland Park Roundabout, planned and bought by Mediacom and Kinetic.
In the competitive film category, the challenge for studios has always been to drive cut-through and subsequent ticket sales, Ocean said.
However, film bosses are waking up to the incredible priming effect and media synergy of leveraging DOOH – and in particular Ocean’s huge, cutting-edge digital screens – with big screen content.
And nothing else primes audiences like Piccadilly Lights and IMAX.
Bond was last seen on the world-renowned Piccadilly Lights in December 2019 when the No Time To Die trailer launched exclusively on the iconic digital billboard in a world media first.
No Time To Die was released in UK cinemas on Thursday 30 September.