Bombay Sapphire opens Supermarket at the Design Museum

bombay sapphire - supermarket

This Wednesday 21 April, Supermarket, an installation by Bombay Sapphire and the Design Museum, will arrive at the museum’s Kensington High street home, stocking its shelves with essential items packaged in artworks created by a line-up of emerging artists. 

Created by AMV BBDO and launched by Ogilvy PR, this installation will allow the museum to welcome much-missed visitors through its doors once again and promote the vital message that ‘Creativity is Essential’.

Bombay Sapphire

Bombay Sapphire believes that creativity is an essential part of being human, making us feel fulfilled and happy. But during the pandemic our access to art institutions and other vital sources of creative inspiration has been severely restricted.  

Now, as the UK slowly begins to emerge from lockdown, Supermarket at the Design Museum will allow people to nourish their creativity and purchase limited edition works of art – all whilst doing their weekly shop. 

What’s more, they’ll be supporting the Design Museum which has suffered a 92% drop in its usual income streams while they do so.

Supermarket at the Design Museum is part of a long-standing mission by BOMBAY SAPPHIRE to inspire creativity in all. 

Emerging artists

It will be open from the 21 – 25 April, selling essential items designed by a collective of 10 brilliant emerging artists comprising of Amy Worrall, Charlotte Edey, Holly Warburton, Isadora Lima, Jess Warby, Joey Yu, Katherine Plumb, Kentaro Okawara, and Michaela Yearwood-Dan. 

The project is spearheaded by famed artist and designer Camille Walala who has brought her inimitable visual style to the store itself – bringing art and shopping together in a riot of bold patterns and bright colours.

Natasha Curtin, BOMBAY SAPPHIRE Global Vice President, said: “Creativity has been at the heart of our brand for over 30 years. 

“We truly believe that creativity is essential, but for much of this past year, we haven’t been able to visit our much-loved art galleries and cultural institutions. 

“That’s why we’re thrilled to be launching this project in support of The Design Museum, creating the world’s first artist designed supermarket and demonstrating the vital role that creativity plays in our lives. 

“We hope that this project will provide a blue-print for other creative institutions helping them to welcome back visitors by establishing their own essential shop come art installation”.