, a global leader in media quality, announce Bob Lord, and Krishan Bhatia, have joined IAS’s new Board of Directors.){kind=link}
Integral Ad Science (IAS), a global leader in media quality, has announced that Bob Lord, president of Horizon Media Holdings, and Krishan Bhatia, former head of Amazon’s global video advertising business, have joined IAS’s new Board of Directors.
IAS Board additions
Bob Lord
Bob Lord is a global executive known for building and scaling data and technology driven business models inside large, complex organisations.
As President of Horizon Media Holdings, he oversees a portfolio of marketing, media, and technology-driven companies and leads international strategy, advanced technology integration, and data-driven innovation.
Previously, as IBM’s first Chief Digital Officer and then as SVP, he transformed go-to-market strategy, built open partner ecosystems, and led major initiatives for The Weather Company.
Earlier in his career, he held executive roles at AOL, Publicis and Razorfish.
Lord currently serves as a board member on Certified Collectibles Group (a Blackstone Company) and Delve (a Trinity Hunt Partners Company) and as an advisor to several companies.
“IAS plays a critical role in helping the industry build trust, transparency, and accountability across digital media”, Lord said.
“I’m thrilled to be a part of the Board and contribute my experience at the intersection of data, technology, and marketing to support IAS’s continued innovation and growth.”
Krishan Bhatia
Krishan Bhatia is a pioneer in building growth businesses at the intersection of media and technology.
Most recently, as Vice President of Global Video Advertising and Partnerships at Amazon, he led the company’s global video advertising business across Prime Video, Live Sports, Twitch, and third-party publishers, helping establish Amazon as a leader in premium streaming TV advertising and expanding Prime Video ads into 15 countries.
Previously, as President & Chief Business Officer of NBC Universal’s global advertising and partnerships division, Bhatia oversaw digital, streaming TV, and advanced advertising, including the launch of Peacock and the development of NBCU’s advertising technology and data platforms.
Earlier in his career, he held senior roles at Comcast and Booz Allen Hamilton. He currently serves on the Global Board of the MMA.
Bhatia said: “As media continues to evolve across streaming platforms, social media, and global markets, independent measurement to assess media quality and improve performance are more important than ever.”
“I look forward to working with the IAS team to help advance solutions that drive meaningful outcomes for advertisers, media companies, and platforms.”
Lisa Utzschneider, CEO of IAS, said: “We are pleased to welcome Bob and Krishan to our new Board of Directors.”
“Both are visionary leaders with a wealth of experience in digital transformation at the intersection of media, advertising and technology.”
“Bob, who previously served on our board as a public company prior to IAS’s acquisition by Novcap, brings a deep understanding of how data and advanced technology can enhance customer engagement.”
“Krishan offers unmatched experience building and scaling global media and advertising platforms and partnerships.”
“We look forward to benefiting from their perspectives as we continue to drive innovation, quality, and performance in the evolving media landscape.”