B&M picks Organic as new SEO agency to enhance online presence


UK retailer B&M has appointed digital marketing agency, Organic as its SEO agency to help improve its organic search rankings, drive more traffic to its website, and enhance its local SEO strategy.

B&M brief

Organic will begin work immediately on a strategy that will help B&M to boost its technical and content SEO.

The win comes following some consultancy work for the brand and is Organic’s fifth new business win of 2023.

Joe Ford, Director of SEO at Organic, said: “I’m absolutely delighted to be working with B&M, especially as this partnership has been brewing for some time now.

“They’re a great team with some brilliant plans, and I’m so excited to see how we can help improve their SEO strategy. I know our team will do a fantastic job!”

Shagun Arora, Online Operations Manager at B&M added: “We’re really excited to be partnering with Organic on our SEO strategy and are very pleased to have them as an extended part of the team.

“We are confident that this collaboration will help us achieve our desired outcomes.”

Although incorporated in Luxembourg, B&M is a British-founded company and is listed on the London Stock Exchange.

The company was set up in 1978 as Billington & Mayman, but was later change to B&M to mean ‘Bargain Madness’.

It has 686 stores across the UK and there are 104 of the retailer’s stores in France.

In the year to the end of March 2022 the retail brand reported around £4.6bn in revenue and a pre tax profit of £525m. The firm’s shares were trading at £4.93 in London on Tuesday morning.