Bloomberg Media launches “The Global Traveller Outlook”

Image by Lars Nissen from Pixabay

Bloomberg Media has launched “The Global Traveller Outlook: Navigating 2023 Tourism and Travel Trends” to uncover insights on travel behaviour.

It’s the latest research to come from Bloomberg Industry Accelerator, Bloomberg Media’s source of proprietary sector and audience related analyses and thought leadership, and seeks to reveal the dynamics driving the global travel and tourism business in 2023.

Global Traveller Outlook

The Global Traveller Outlook surveyed travellers across eight countries in APAC as well as Saudi Arabia, the United Kingdom, and the United States to surface insights on today’s premium traveller mindset.

The research features findings on around 1,100 travellers’ evolving preferences, behaviours, and patterns amidst the rapidly changing tourism landscape.

“While last year’s study focused on the post-pandemic travel landscape, this wave reveals further nuances to travellers’ shifting perspectives on tourism”, said Bloomberg Media Chief Client Officer Anne Kawalerski.

“From understanding how travellers’ viewpoints on sustainability influence travel behaviour to seeing how the rise of leisure is shaping the way professionals approach work-life balance, we’re able to track incremental changes in how the travel landscape is evolving”.

“As we see consumers expressing greater interest in travelling for new experiences, ‘The Global Traveller Outlook’ provides invaluable insights to enhance how we tailor marketing strategies for our clients and audiences.”

Highlights of the study’s global findings include:

  • In 2023, “Immersing in different cultures, foods, and lifestyles” became the second most popular reason for leisure travel while “luxurious stays and private excursions” fell to #8.
  • Globally, travellers spend approximately 16% more now than they did pre-COVID.
  • Environmental impact is a growing consideration for travellers as 77% of this audience places importance on sustainability when making travel decisions.
  • 85% of travellers agree that digital technology is vital in facilitating travel planning.
  • Bleisure (integrating leisure activities into business trips) is gaining popularity as travellers recognise its range of benefits. For example, 37% of the premium traveler audience views bleisure as an opportunity to travel to places one wouldn’t go otherwise.