Bloomberg Businessweek relaunches with LVMH CEO cover story

bloomberg-businessweek-relaunch

Today, Bloomberg Businessweek relaunched with a premium monthly print magazine and an enhanced daily digital experience, showcasing the brand’s compelling journalism on the rapidly changing world of money, power and technology under its new editor Brad Stone.

LVMH cover story

The inaugural cover story is a rare look inside LVMH Chairman and CEO Bernard Arnault’s empire.

Michael R. Bloomberg, founder of Bloomberg L.P. and Bloomberg Philanthropies said: “Bloomberg Businessweek’s expanded new monthly print edition and enhanced digital experience is a reflection of our company’s commitment to a brand that has always meant excellence in reporting and creative storytelling on the big issues that shape the business world.

“It marks the beginning of a promising new chapter for the magazine and its sophisticated audience of readers, and in a business landscape that is more dynamic, interconnected, and fast-moving than ever, it’s the latest way we are working to give our customers the knowledge and insights they need to stay ahead of the curve.”

The new commercial and editorial strategy for the brand prioritises subscriber growth and engagement, as well as premium advertisers –and is driven by an ongoing shift in how Bloomberg’s audience consumes content.

Businessweek is available on the Bloomberg Terminal as well as Bloomberg.com, the Bloomberg app and Apple News+.

On the eve of the Paris Olympics, the inaugural July issue features an exclusive interview with LVMH Chairman and CEO Bernard Arnault, in which he discusses succession, strategy, design and his ascent to become one of the richest people in the world.

Bloomberg Businessweek Editor Brad Stone interviewed Arnault in Paris where Ruven Afanador photographed him in a session for the magazine.

Stone was appointed Editor of the brand in January this year.

“The new Businessweek is bigger and more ambitious than ever, examining the most influential names in business, economics, technology and politics,” said Stone.

“With our cover profile of LVMH Chief Bernard Arnault, one of the richest people in the world, we’re off to a fast start.” Read his editor’s letter here.

Bloomberg Businessweek is increasingly consumed on digital platforms, ranking first among all sections on Bloomberg.com for unique visitors per article, and the content plays a key role in reader-to-subscriber conversion.

Bloomberg Media’s subscriber base recently reached 590,000, in the six years since launching the global news subscription business.

“Our audience has a uniquely high concentration of global business and government leaders, and Bloomberg Businessweek’s new cross-platform vision addresses their desire for extensive context on the news affecting business and economies worldwide,” said Karen Saltser, CEO, Bloomberg Media.

“The relaunch builds on an audience-first business strategy that fosters deeper engagement, so we can better understand and grow our base of nearly 600,000 digital and print subscribers.

“Our advertisers also want a more substantive connection with that audience and will benefit from the evolution of the Businessweek brand.”

Bloomberg Editor-in-Chief John Micklethwait, said: “Bloomberg Businessweek is the front window to our global newsroom, producing some of our most popular journalism”.

“The new monthly magazine is just one part of a bigger rethink – including a new Bloomberg.com weekend edition launching later this year — to give subscribers our content in the format they most want.”

The July 2024 issue is online now and hits newsstands 1 July.