Bitpanda launches crypto campaign by FamousGrey Paris


FamousGrey Paris has devised an innovative campaign for the launch of cryptocurrency trading app, Bitpanda, in France.

More recently, the idea of trading cryptocurrency, for example, has become much more popular among people, especially because they have the opportunity to check out somewhere like to learn more about how to set up an investment account. This is something that could do wonders for them when they decide to take part in trading and investing in bitcoin.

The campaign encourages those in lockdown to make micro-investments each time they are deprived of normal daily pleasures; whether these be morning coffee, gym membership, or a trip to the cinema.


The campaign launched 5 May in France, on Instagram, with an accompanying film.

A series of targeted and contextualised Instagram stories brings the potential of micro-investments to life; showing users that they can prepare for the future in this way, and encouraging website visits and app downloads.

Social media posts are boosting engagement, alongside banners on financial and crypto websites.

Financial control

Bitpanda said it wants to allow people to regain control over their future. The campaign suggests while you can’t enjoy it now, you can still invest for the future.

Whether it’s drinking with friends, buying lunch, or enjoying a coffee, all amounts are worth investing with Bitpanda, we are told.

While Instagram Stories illustrate specific occasions ripe for investment, banner ads also offer tempting suggestions and lateral thinking such as: ‘Your couch could be a goldmine’.

Or ‘Invest the morning coffee, avocado toast, and after-work cocktails, you will never have.

“This was a unique and innovative campaign, based around the exciting possibility of turning normal daily expenses into digital financial investments for the future during the lockdown”, Romain Repellin ECD from FamousGrey Paris said.

“We had a lot of fun devising creative concepts perfect for a variety of formats.”

Eric Demuth, CEO & Co-Founder of Bitpanda, said: “Our mission is to tear down the barriers to personal finance and bring traditional financial products into the 21st century.”

Investments start from €1, less than one drink in the pub, the firm said; adding that the digital platform could democratize investment in cryptocurrencies and precious metals.

For those of you who are new to the idea of cryptocurrency, making small investments here and there could do wonders for your own personal financial situation. Reading up on the various cryptocurrencies and the proper way to invest in them could be a great start for you. You could click here to learn more about how to buy and invest in cryptocurrencies (if you are in Australia).

As cryptocurrency is becoming more popular with every passing day, people are always looking for more ways to introduce this concept into their life.

For example, by looking for a piece of equipment, similar to this innosilicon a10 pro for sale, you will be able to try your hand at cryptocurrency mining. Put simply, mining is the process when bitcoins have been generated through a computational process, which is why having the relevant equipment is so important.

Once Bitcoins have been mined, they will then need to be traded to increase their value. A lot of people do this themselves, but they could use an automated trading platform instead if they wanted to. This would save them time. There are many platforms out there, like Bitcoin Code, however, some people believe that platform is unreliable. Perhaps it might be worth reading this Betrug bei Bitcoin Code (Bitcoin Code scam) review to see what other people think. Some of those platforms will be extremely helpful, so it might be worth looking for one to trade your Bitpanda currency.

Due to how popular it is, it is the perfect time to get involved with the idea of Bitpanda and crypto.

Bitpanda doubles the amount invested, and said it’s a great way of “turning happy hour into a happy investment”.