BIMA Sustainability Council launches The Green Pages

bima sustainability council - green pages

BIMA Sustainability Council has launched The Green Pages, a new website that provides digital teams with a suite of resources to help them build lower carbon solutions.

The new website features a curated set of resources for teams working across all areas of digital, from UX designers, engineers and architects to professionals involved in media planning and advertising.

BIMA Sustainability Council

The resources are designed to help digital teams fast track their capabilities in building more sustainable, low-carbon websites, apps and digital advertising campaigns. 

These include:

  • Articles to help designers think about carbon emissions when creating user experiences
  • Tools for developers, architects and infrastructure teams to help them minimise the carbon footprint of the solutions they develop
  • Resources to help content production and advertising professionals transition to greener methods of working

The Green Pages website is itself a low-carbon platform, with all pages less than 0.3g of C02. It was built by Complex Creative and is hosted on a 100% green energy powered data centre provided by The Positive Internet Company.

James Cannings, BIMA Sustainability Council Co-Chair said: “It is estimated that the Internet has a larger carbon footprint than the airline industry – over 1 billion tonnes, or 2% of global emissions each year. 

“Most digital teams consider factors such as performance, cost, accessibility and user experience, but rarely take into account the impact of their choices on carbon emissions.”

“We hope these tools become valuable resources for digital professionals and help teams get up to speed on how to produce lower carbon digital solutions. 

“Working this way is in fact a win-win, as reducing the carbon emissions of solutions developed make them much faster and often even cheaper to run.”

BIMA Sustainability Council seeks to carry on expanding the directory and invites audiences to share any resources not on the list by using the contact form on the website.