Leeds-based Google Shopping specialists, Bidnamic today announced the appointment of Vicki Sagar as the company’s first-ever Head of Content.
The firm said her role will be to drive organic content creation within the business’ marketing programme.
Over the course of her 17 year career working for brands, publishing houses and agencies, Sagar has built and led content departments, campaigns, and initiatives across a range of sectors, specialising in technology.
Recently, she worked with YNV as their Global Group Head of Content, where her work spanned the technology, education and real estate sectors across 4 continents.
She held previous roles at Tech Nation, Hiscox, Moonfruit, Knight Frank and Haymarket Media.
As Head of Content, Sagar will work on building a world-class B2B content marketing team.
She will help Bidnamic continue to be one of the fastest growing technology companies in the UK, and drive their increasing presence in the US market.
Sagar will report to Alun Davies, CMO at Bidnamic.
Alun Davies, CMO at Bidnamic, said: “Vicki’s experience and enthusiasm for technology will play a big part in delivering our ambitious growth plans and help build international awareness of Bidnamic’s platform and the great results we deliver for our ecommerce clients.”
Commenting on her appointment, Sagar said: “Bidnamic is a fantastic company with an impressive product, talented team, great culture, and ambitious growth plans, so it’s exciting to be joining at this time and in this newly-created role.
“Having moved to the region over five years ago but worked remotely that whole time, I’m proud to join a Leeds-based startup with international reach.
“As a former Tech Nation employee, the fact that Bidnamic completed the organisation’s Upscale programme is testament to its credentials as one of the UK’s most promising scale-ups to watch.
“I’m excited to work with Bidnamic and help build on the great work they’ve already done.
“I also look forward to creating some great content that builds the brand while getting to the heart of what our audience needs.”