Bidnamic adds Bearings Online and DressMeZee to client list

bidnamic bearings online and dressmezee

Leeds-based Google Shopping specialist Bidnamic has been signed by online bearings and transmission shop, Bearings Online, and Northern fashion brand, DressMeZee to manage the companies’ Google Shopping campaigns. 

Both accounts were won through non-competitive pitches.

Bearings Online 

Bearings Online had previously used agencies and consultants to manage its Google Shopping campaigns in the past, but struggled to maintain its share of impressions.


Prior to signing with Bidnamic, DressMeZee did not use Google Shopping, instead promoting their products through social media channels.

While Google offers retailers their own Smart Shopping tools to help manage their campaigns on the platform, it’s limited in driving long-term growth as brands can’t access customer data that can be vital in deciding where marketing budgets are spent. 

Conversely, Bidnamic uses a unique combination of AI machine learning and client servicing to deliver results.

With Bearings Online and DressMeZee having 4000 and 3300 SKUs on Google Shopping respectively, Bidnamic’s services will help manage bids and optimise their positioning on the platform’s carousel, directing more customers to their websites.

Bidnamic will be managing DressMeZee’s Google Shopping campaigns in the UK, and Bearing Online’s in the UK and US.

Liam Patterson, Founder and CEO at Bidnamic said: “We’re delighted to welcome Bearings Online and DressMeZee to our growing list of diverse clients. 

“While each has different hurdles they’re trying to overcome, the ultimate goal is to help grow their brands and drive sustainable, long-term growth, and that’s the game we’re in!”

Craig Robertson, Business Development Manager at Bearings Online said: “We’d been working hard with others to try and keep our impression on Google Shopping up, but just weren’t seeing the results we wanted, and decided it was time to take a different approach. 

“Bidnamic’s methods are just what we’re looking for, and will undoubtedly help us stand out from the competition.”

Carley Bolam, Ecommerce Marketing Manager at DressMeZee said: “Being a northern brand ourselves, we’re always looking to keep that connection wherever we can in our work. 

“The initial conversation started as we were looking to reach the next level of growth through a brand-new channel, which would help expand on our customer base and brand exposure. 

“By partnering with Bidnamic, we are able to keep our foot on the pedal and show more people that looking good doesn’t have to break the bank!”