BFC, Rankin launch Sartorial Stories for 30 Years of NEWGEN


The British Fashion Council (BFC) has launched Sartorial Stories, a short film series conceived and shot by Rankin Entertainment, in honour of NEWGEN, its annual new talent event.

NEWGEN at 30

Sartorial Stories celebrates the 30th anniversary of NEWGEN and highlights the scheme’s illustrious history and alumni, and London’s legacy in nurturing emerging talent and the next generation of visionary creatives.

Through brief interviews, the five-part film series follows the journeys of current and former NEWGEN designers; Bianca Saunders, Cozette McCreery, Priya Ahluwalia, Robyn Lynch and Sinead O’Dwyer whose authentic stories are revealed, rooted in culture, community and creativity.

Released every week until 8 September and featuring one designer per episode, the series explores the impact the NEWGEN initiative has had on them and the growth of their business. Watch the trailer for the series below

This year, 2023, marks 30 years since the launch of NEWGEN, the BFC’s most established designer showcasing and development initiative with recipients identified by their creativity, aesthetic and innovative approach to design.

It aims to build creative responsible businesses for the future by offering designers an opportunity to showcase their collections at London Fashion Week, financial support and mentoring to help them future proof their businesses.

Stay up to date with the film series, with each episode launching on:

  • 9 August – Trailer
  • 11 August – Bianca Saunders
  • 18 August – Sinead O Dwyer
  • 25 August – Priya Ahluwalia
  • 1 September – Cozette McCreery
  • 8 September – Robyn Lynch

The yearlong NEWGEN 30 celebrations will culminate with the opening of the landmark exhibition, REBEL: 30 Years of London Fashion which is sponsored by Alexander McQueen and guest-curated by Sarah Mower, BFC Ambassador for Emerging Talent.

The exhibition will open from 16 September 2023 to 11 February 2024 at the Design Museum in London.

It will be one of the most compelling contemporary fashion exhibitions ever staged in the UK, acknowledging the work of over 300 designers, and featuring over 100 objects.