Belazu appoints Bountiful Cow to handle UK media planning and buying


Belazu, the premium food company supplying quality Mediterranean and North African cooking ingredients, has appointed Bountiful Cow to handle media planning and buying for the UK market. 

Bountiful Cow takes over from incumbent ‘December 19’ following a competitive pitch process handled in-house by Belazu.

Belazu brand brief

Bountiful Cow is tasked with rolling out Belazu’s brand re-launch, raising awareness and fame, whilst bringing to life their entire product portfolio through sensorial marketing and a fully integrated media strategy.

Chris Busher, marketing director at Belazu said: “We are excited to have Bountiful Cow on board as our media partner. 

“Their breadth of experience in the food sector, along with their joined-up approach to building brand awareness and product knowledge across our broad range of premium ingredients will be invaluable for our next phase of growth.”

Adam Foley, CEO of Bountiful Cow added: “Belazu is a brilliant fast-growth premium food brand who have already won over the nation’s chefs, restaurateurs, and consumers. 

“We can’t wait to deliver their ambitious growth plans through intelligent campaigns that champion the breadth of their exciting Mediterranean food culture to British food lovers.”

Belazu was originally founded back in 1991, providing olive oils, balsamics, pesto and harissa pastes.

The company counts top London hotels, such as The Dorchester, Savoy, The Ritz, Claridges and The Connaught, among its customers.