Becky Coyle joins Matter Of Form as Creative Director

becky coyle, mater of form cd - mediashotz

Award-winning creative Becky Coyle, who appeared in the 2021 BIMA 100, is joining leading experience design consultancy Matter Of Form as Creative Director. 

Working alongside Head of Experience Design Nick Payne-Cook, she will use her strong background in digital technologies and experience design to deliver brand-led digital experiences that consider every touchpoint leading a team of ten designers and user experience specialists and working across all accounts.

Becky Coyle

Coyle joins Matter Of Form from Rufus Leonard, where she was responsible for leading and owning creative direction across multiple projects for some of the most recognisable brands in the UK including WWF, British Gas, Aviva, Lloyd’s of London, The LEGO Foundation, The AA, and Williams F1.

In November 2021, the My Footprint app, created for WWF by Coyle and the team at Rufus Leonard, won a host of accolades at the UK App Awards: Best New App of the Year, Education App of the Year, UK App of the Year, and Best Design/UX.

The depth and breadth of her experience ranges from directing the creation of digital-first brand identities to large-scale digital transformation programmes. 

As well as being hands-on in the ideation of future products and propositions for clients that strive to set industry benchmarks and standards, she is passionate about delivering against their customer needs and expectations.

Winner of a Silver award for Best Visual Identity from the Public Services Sector at the 2019 Transform Awards for her work on BBC Bitesize, a Silver Lovie Award for her work on the Williams F1 website (2014), and a Bronze Lovie for her British Gas Mobile Energy app (2014), Coyle appeared on the 2017 Transform Award shortlist for her work on the AA, Stagecoach, and Pizza Express.

Anant Sharma, Matter Of Form Founder and CEO, is delighted with the new appointment saying, “Becky brings a wealth of experience from across all sectors and an eye for detail and exceptional attention to craft. 

“Her ability to marry brand and digital creative is the perfect fit for MOF – she’s astute, personable and humble, but with a bold creative hand.”

On her new role, Becky Coyle said: “Matter Of Form’s unwavering focus on creativity, craft and innovative thinking hooked me from the very first meeting. 

“Finding an agency with as strong an ethos, culture and vision as Matter Of Form have, can be rare. So I’m thrilled to be joining such a creative powerhouse of a team, filled with talented practitioners and original thinkers. 

“I’m ready to roll up my sleeves and get stuck straight in, helping to solve the unique problems of our clients and deliver beautifully-crafted brands and experiences that live up to, as well as surpass their exceptionally high standards.”