Beavertown Brewery names St Luke’s as lead creative agency

Beavertown Brewery

Beavertown Brewery has appointed St Luke’s as its lead creative agency following a competitive pitch, held entirely remotely. 

The London-based craft beer maker handled the review directly, involving a final stage four-way pitch.

Beavertown Brewery brief

St Luke’s remit for Beavertown will include development of a new brand creative platform and creation of a new campaign that will welcome people into the highly distinctive world of the brand. 

This will include bringing to life the brewer’s unique illustrated packaging to introduce its thirst-quenching brews to all tastes including: Neck Oil, Nanobot, Lazer Crush and Gamma Ray.  

Beavertown was founded in 2011 by Logan Plant and is one of the key players in the craft beer revolution.
Tom Rainsford, Beavertown Marketing Director said: “Creativity runs through the veins of Beavertown and St Luke’s are the perfect partners to help spark people’s imagination to bring to life our brand in a way we’ve never done before.”

Ed Palmer, Managing Director of St Luke’s commented: “Beavertown has deservedly been a runaway success with the craft beer community. 

“We’re thrilled to be helping unleash the brand to the wider world, and supping a few Neck Oils along the way, of course.”

Al Young, Chief Creative Officer at St Luke’s, added: “We are beyond excited and proud to be working for Beavertown. 

“Amazing beer, incredible packaging and an ambition matched only by their creativity.”