Weetabix has subverted its iconic ‘Have You Had Yours?’ line with a bold OOH campaign from BBH London.
Cereal campaign
According to the campaign creators: “We all know those moments in life where you really need to dig deep into those energy reserves, for moments when two Weetabix isn’t enough. Bus Replacements. Helping your nan with her new phone. Accidentally hitting reply all. Definitely.”
BBH helped the cereal brand tap into this insight with a series of OOH posters depicting a text conversation. Each execution poses a different life conundrum, with the reply simply reading as three Weetabix in the style of an ‘ellipsis’, filling the awkward silence with the energy needed to manage the situation.
The campaign builds on the ‘Have You Had Yours’ brand ethos, allowing the breakfast favourite to show up in life’s moments that require the advantage a bowl of the cereal delivers.
Lawrence Bushell, Creative Director at BBH said: “We’ve all been there, when you get that text message, that requires you to take a deep breath and step up to the plate.
“Dramatising that tension by using the three dots when someone is typing felt like an iconically simple way to encapsulate the Weetabix brand. A big question, requires a big answer, fuelled by Weetabix.”
Hannah Shorley, Senior Brand Manager at Weetabix said: “There are countless situations in life in which you’re going to need your Weetabix. BBH perfectly encapsulated our tone, and why the Weetabix advantage is more important now than ever.
“We hope these cheeky one liners raise a smile, and a spoon, to Brits over the coming weeks.”
The campaign will be running across a range of rail and underground sites centred around London commuter stations.
Media was handled by Mindshare.