The BBC has published its policy on the use of artificial intelligence in music, saying it will prioritise tracks driven by “meaningful human creativity” while requiring artists to disclose when AI has been used in the creative process.
Published by Director of Music Lorna Clarke, the policy sets out how the broadcaster will approach AI-generated music across its radio stations and platforms as generative AI becomes increasingly capable of producing complete songs in seconds.
While acknowledging that AI offers new creative possibilities, the BBC says its focus will remain firmly on supporting artists and protecting creativity, transparency and copyright.
AI in music at the Beeb
Under the new approach, artists using AI tools will still be considered for BBC programming, provided the technology is used to enhance rather than replace human creativity. The broadcaster says simply prompting an AI system, selecting outputs or making minor edits to AI-generated material is unlikely to qualify as “meaningful human creativity”.
The BBC is also introducing new transparency requirements, asking artists, record labels and other partners submitting music to declare whether AI has been used in creating a track and explain how it contributed to the final work.
That information, alongside editorial judgement from producers, will help determine how music is assessed and presented to audiences.
The move follows audience research suggesting listeners value human creativity and want greater clarity over when AI has played a role in producing the music they hear.
The broadcaster also reaffirmed its commitment to respecting copyright, saying it would never knowingly broadcast AI-generated music that infringes existing rights. It said copyright remains fundamental to the way it licenses music and supports the UK’s creative industries.
In her statement, Clarke said AI represents the latest chapter in music’s long history of technological innovation, following developments such as electric guitars, synthesisers, sampling and digital production tools. However, she argued that generative AI raises new questions around consent, copyright and fair reward because of its ability to create complete songs and lyrics almost instantly.
“Creativity, artistry and musicians’ rights matter,” Clarke said, adding that the BBC’s role is to continue championing artists while reflecting innovation within the music industry.
The broadcaster said its editorial teams will continue to judge music primarily on its creative merit and suitability for audiences, while adapting its approach as AI technology continues to evolve.
The policy is built around the BBC’s wider AI principles of prioritising talent and creativity, being open and transparent, and acting in the best interests of the public.