Bauer Radio rebrands and announces major management shake-up

bauer radio renamed bauer media audio - mediashotz

Bauer Radio UK today became Bauer Media Audio UK and has announced a number of changes to its senior leadership team.

The media broadcaster and publisher said the move was designed to support its strategic transformation from a predominantly live Radio business to an Audio business with broadcast radio complemented by on demand content.

Bauer Radio management changes

Ben Cooper who joined Bauer last year from the BBC, becomes Chief Content & Music Officer, bringing together for the first time under one leader all content production and music output across all platforms. 

Porter Novelli
Ben Cooper - mediashotz
Ben Cooper

Bauer said this new united content structure will enable more effective collaboration with partners in the music industry and the ability to leverage content across the group’s UK and European Audio portfolio.

Graham Bryce becomes Chief Operating Officer (COO), responsible for the vision and the pace in Bauer Media Audio UK’s delivery of its growth plans.  

Graham Bryce - mediashotz
Graham Bryce

His role will focus on bringing together the trinity of differentiated on demand content, pioneering technology to bring Bauer’s multi-award winning brands even closer to consumers, and innovative commercial solutions.

Steve Parkinson, becomes Chief Strategic Partnerships and Events Officer, responsible for the creation and delivery of a new events and experiential business to build on the emotional connection between Bauer’s brands and their consumers.

Steve Parkinson - mediashotz
Steve Parkinson

He’ll also help create and develop long term strategic relationships with commercial partners, in turn forming greater and jointly rewarding value from Bauer Media Audio as a whole.

Anne-Marie Lavan becomes Chief Marketing Officer (CMO) responsible for the delivery of consumer insights informing brand development, new product development and consumer marketing and communications strategy. 

Anne-Marie Lavan - mediashotz
Anne-Marie Lavan

Lavan will work closely with Ben, Graham and Steve in their respective disciplines.

Peter Davies becomes Chief of Staff focused on strategic planning and actions to enable the business to deliver on its ambition.

Peter Davies - mediashotz
Peter Davies

Dee Ford CBE, Group Managing Director for Bauer Media Audio UK “We are passionate about making our listeners’ lives sound better, whether that be through live radio, or through exciting new formats and experiences. 

“The audio landscape is changing at a rapid pace and we see so much opportunity to develop differentiated creative audio products, grow audiences and offer access to valuable audiences for advertisers.

“Graham, Ben, Steve, Anne-Marie and Peter bring outstanding  experience, passion and determination to support our transformation of Bauer Media Audio UK from radio into the exciting wider world of audio”.