Azerion, one of Europe’s largest digital advertising and entertainment media platforms, today announces the appointment of Bash Labban as Senior Trading Director to drive its agency relationships forward.
In his role, Labban will spearhead new and develop existing trading partnerships across all UK agency holding companies and independent agencies.
He will work closely with the leadership team to develop growth strategies that ensure agency partners effectively add value to their clients’ work.
Labban brings a wealth of experience to Azerion, having worked with some of the largest and most progressive media agencies in the industry.
He joins from Engine Group where he was EMEA Sales Director, launching the company’s programmatic exchange business into Europe for brands and agencies.
Before that, he led the Agency Sales teams and managed all joint venture deals as Director of Strategic Partnerships at programmatic media business, Scoota.
Additionally, Labban was Video Sales Specialist at AOL, responsible for launching ‘AOL On’ in the UK and driving the growth and adoption of video throughout AOL and its media agency partners.
“Azerion offers so much potential for brands and agencies looking for world-class creative, data, and insights”, Labban said.
“I’m blown away by the drive, determination, and investment by the business to be the best in the market and I look forward to contributing to its growth and success.”
Anna Forbes, UK Country Director at Azerion, said: “As the digital advertising industry continues to evolve, Azerion is leading the charge as a full funnel brand performance solution for brands to navigate the ever-changing landscape.
“Bash joins at a fantastic time of growth for Azerion in the UK as we put even greater emphasis on driving the highest level of success for our clients and building our reputation of reliable and smart campaign execution.”