LGBTQ news service Gay Star News has released details of a striking rebrand as it prepares to relaunch early next year.
GSN is a global publisher of LGBTQI news, content, and entertainment. The firm entered into voluntary liquidation last July after its cash flow dried up and it was left unable to pay its creditors, freelancers or staff.
Iconic Labs rescue
The firm was rescued by Iconic Labs, which bought the company brand and the new look is a complete departure from its old style red typefaces masthead.
The new logo is a purple-coloured affair with joined up writing, which the firm said reflects the ‘fluid and evolving ways in which people are identifying with themselves and relating to each other”.
The new GSN brand, the firm said, positions it as a trusted leader and publisher for the LGBTQI community.
“The aim is to guide and educate clients and communities on inclusivity and the intricacies of the LGBTQI community. GSN’s determination to be a trusted platform inspires the brand mission and slogan: truth and unity.
“In this spirit, GSN aims to collaborate with brands to target the LGBTQI community beyond just the Pride season and create thought provoking editorial and creative content all year round.
The brand’s art direction has its foundations on that which is on trend, yet carefully considered, sophisticated, expressive and personable. A true direct translation of the curated content that will be featured on the news website, and which will transform GSN into the LGBTQI trusted and informed platform for all things regarding the community and its allies.”
No dates have yet been issued for the 2020 relaunch of the site, however, Gay Star News has been quietly and occasionally posting news stories to its Facebook page…