Azerion signs exclusive partnership with Bidstack

azerion and bidstack partner

Azerion, the digital entertainment and media platform, has announced an exclusive strategic partnership with Bidstack, the in-game advertising and video game monetisation platform. 

Azerion will be the exclusive commercial partner across Bidstack’s inventory over the next two years. 

The firms said the partnership is regarded to be one of the industry’s largest programmatic in-game advertising deals.

Bidstack deal

Through this exclusive agreement, Azerion will strengthen its digital advertising platform and provide brands with easy access to highly engaged consumers through immersive advertising experiences. 

Azerion will gain access to around 40 million users and 60 titles across a rapidly growing portfolio of AAA, independent and mobile publishers. 

The genres are diversified across stadium, racing, open world and life simulation titles which provide an attractive and highly engaged addressable audience. 

The partnership has a worldwide reach, covering significant markets including the United States, the United Kingdom, the Netherlands, France, and Germany.

azerion bidstack partnership
Game on: Azerion’s tie-up with Bidstack could be a game-changer.

Moreover, the partnership will allow Azerion to extend its footprint in in-game advertising at an important strategic moment, with 2022 expected to be a significant breakthrough for in-game advertising.

Umut Akpinar, Co-Founder and Co-CEO of Azerion, added “We are delighted to strike this strategic partnership with Bidstack which strengthens our digital advertising platform. 

“It will allow brands to explore new advertising frontiers in premium and brand-safe inventories while connecting seamlessly with consumers through impactful and immersive experiences. 

“At Azerion, we believe that the future is digital entertainment. This new partnership is perfectly aligned with our vision for the upcoming years.”

Branding in the metaverse

James Draper, Bidstack Founder and CEO, said, “This contract signals a realisation that brand advertising within the metaverse has truly arrived.

“Since our pivot into gaming in 2017, we have embedded a culture of no-shortcuts into the formation of in-game advertising as a new channel.

“We expect this to be just the start of a long and deep relationship with Azerion as both companies have strong ambitions within the digital entertainment and media space.

“I want to personally thank the incredible efforts of our team, in particular Lewis Sherlock (SVP of Programmatic) and Francesco Petruzzelli (CTO), who have played a key role in securing this deal”.

Bidstack’s shares, which trade on the Alternative Investment Market at the London Stock Exchange, jumped a massive 32% to 4.24p on the news on Friday.