Azerion signs exclusive, global CTV partnership with ZEASN

zeasn azerion tie up

Azerion, the digital entertainment and media platform, has announced its exclusive global partnership with ZEASN, a global  technology provider of over-the-top (OTT) and smart TV solutions. 

ZEASN’s advertising solutions will be integrated exclusively with Improve Digital, Azerion’s proprietary programmatic platform, and will benefit from leading monetisation solutions.

ZEASN partnership

ZEASN offers premium and brand-safe smart TV solutions under its smart home entertainment ecosystem named Whale Eco, which takes Whale OS as the core product, and includes a worldwide content portfolio consisting of most of the major global TV Apps, high quality VODs and linear TV channels from a variety of content partners around the world. 

With over 10 years’ experience in the smart TV and OTT industry, Whale Eco can provide flexible services to meet top-tier television manufacturers’ requirements such as Philips, AOC, TCL Moka globally or regionally. 

Through this partnership, Azerion extends its international CTV reach, giving its partner advertisers and media agencies direct and real-time access to valuable audiences at scale.

Azerion will enable ZEASN to increase ad monetisation of its in-stream and out-stream inventory through direct and programmatic ad campaigns. 

With more than 300,000 advertisers and a network of over 550 digital publishers, Azerion’s platform sells approximately 3.2 billion digital ads per month.

Sandra Yassaka, VP partnerships at Azerion, said: “CTV has become a dominant way for people to consume content. 

“At Azerion, we are delighted to partner with ZEASN, the world’s leading technology provider for smart TV, to offer advertisers the ability to connect with engaged audiences at scale through premium content”.

Winson Chen, Chief Operating Officer of ZEASN, said: “We are excited to partner with Azerion globally who will help our content partners and TV brand customers to monetise their CTV inventory. 

“A professional ad partner will enable ZEASN to focus on premium CTV inventory generation, to invite more content partners to launch AVOD channels and FAST channels on Whale Eco, and to partner with more TV brands to reduce their operation costs and to create new operating revenue opportunities.”