Digital entertainment and media platform Azerion and adaptive streaming specialist SeenThis have inked a groundbreaking partnership to enable emissions savings from more sustainable delivery of campaigns across Australia and New Zealand.
Azerion ANZ combines creativity and technology for brands through high-impact rich media, in-game solutions and full-funnel customised performance strategies – delivering thousands of campaigns each month.
In contrast to conventional technology used to deliver programmatic creative, SeenThis’ adaptive streaming solution delivers the highest quality creative possible, instantly and with less redundant data waste – streaming in bite-sized pieces only when ads are in view.
In this way, its technology improves the user experience of display formats, including static images and video.
The partnership aims to drive more sustainable advertising at scale across Australia and New Zealand, and enable brands to minimise energy consumption and waste in advertising campaigns.
Elizabeth Grant, Operations and Partnerships Director at Azerion, said: “In this climate, it is more important than ever for advertisers to work with trusted partners and to deliver competitive outcomes, maximising revenue through effective use of media and technology.
“Through this partnership and SeenThis’ innovative and ground-breaking technology, we are thrilled to put sustainabbility at the forefront of digital campaigns.”
Grant added: “Adaptive streaming lends itself perfectly to our multi-channel product suite and we look forward to delivering streamlined campaigns across a number of channels and formats while driving performance for a range of climate-conscious brands and agencies.”
The partnership provides an ideal solution for advertisers who prioritise environmental sustainability, said both companies.
Steve Alpe, Partnerships Director, ANZ at SeenThis, said: “We are delighted to partner with Azerion to drive more sustainable advertising at scale in these important markets.
“Our unique technology, with its data-efficiency capabilities, enables the reduction of our clients’ data transfer from creative delivery – which would reduce the energy consumption of the internet and, in turn, drive lower carbon emissions.
He added: “Beyond this, while minimising unnecessary data in digital advertising, we also deliver an enhanced user experience and performance gains – with instant load times and high quality creatives.”
Learn more about SeenThis methodology and carbon footprint measurement here.