Azerion acquires Sweden’s Keymobile to strengthen European presence

keymobile bought by azerion - mediashotz

Azerion, the fast-growing digital gaming and monetisation technology company, today announced the acquisition of Keymobile, the Swedish mobile advertising company. 

The addition of Keymobile to Azerion’s platform affirms the company’s ambition to offer the most comprehensive and integrated advertising offering of the gaming industry to publishers and advertisers in Europe.

Keymobile

This is the third Swedish acquisition completed by Azerion since January 2021, after Strossle and Delta Projects, using the proceeds of the €200-million bond listing issued by the company on the Nasdaq Stockholm exchange. 

The issuance had attracted a great deal of interest from Nordic and North American institutional investors.

Commenting on the acquisition, Patrik Fagerlund, VP Nordics at Azerion, said: ”The integration of Keymobile on our platform will support our efforts to provide our customers – whether they are media buyers or sellers – with a greater choice of adtech solutions and content across the Nordics and beyond, creating new synergies with our existing offering. 

“We hope that this new acquisition will best help our advertisers reach their goals”.

Johan Näslund, Keymobile CEO said: ”Mobile advertising is a well-recognised and effective advertising channel : we browse more on our mobiles than on our computers. 

“This creates great opportunities for advertisers to engage with their audiences; while it is paramount to respect end-users by having a well-thought out mobile strategy.  

“We believe our expertise in mobile advertising will effectively support Azerion’s ambitions to offer the best and most comprehensive advertising offering to its customers”.

Keymobile’s advertising offer can be purchased both through direct purchases, where specific target group packages ensure that the ads are visible in the right context, or through a well-thought-out programmatic setup via some strategically selected DSPs available on the market.

Keymobile also assists with the development of new, creative mobile formats that engage the recipient and enable successful mobile advertising.

Azerion in the Nordics

Sweden historically represents an important country for Azerion, the firm said. Keymobile is the 5th investment in Sweden in the past three years, after the acquisition of adtech companies Widespace and Sellbranch in 2018, and Delta Projects and Strossle earlier this year. 

The company opened its first “Azerion campus” in Helsinki earlier this year, following the acquisition of Sulake Oy, the developer of flagship social game Habbo Hotel.