Untold Fable today announced that award-winning Creative Director Iyesha Cheema-Bradshaw has joined the company.
Cheema-Bradshaw, who has been appointed as the tech-powered production company’s new Head of Creative and Editorial, brings over a decade of experience in brand storytelling, having worked with companies including ITV Creative and ASOS, and on campaigns for global brands such as Crocs, Sky, Tinder, and Deliveroo.
In her new role, Iyesha will spearhead Untold Fable’s creative strategy, elevating the company’s live productions, pitches and marketing output as the business continues to scale globally.
Her proven track record in leading teams, directing on set and managing end-to-end campaigns will be pivotal in driving the next chapter of the company’s growth.
Iyesha Cheema-Bradshaw
Cheema-Bradshaw’s work spans concept development, art direction, scripting and production oversight, blending big-picture strategy with human connection and cultural relevance.
She recently served as Creative Director at Spring the Agency, where she led multiple brand campaigns and won Best Social Media Campaign (2025) for Crocs’ ‘Icon of the Year’ campaign.
She was also Creative Campaigns Manager at ITV Creative, a multi-award-winning in-house ad agency, and Creative Project Lead for ASOS, working on cross-platform campaigns, TVCs and OOH.
Based at Untold Fable’s London headquarters, Cheema-Bradshaw will join the company’s executive management team and report directly to CEO and founder Kate Tancred.
“I am delighted to welcome Iyesha to the team. Her creative vision, strategic mindset, and deep experience across brand and production will be invaluable as we continue to innovate and expand our global creative offering”, said Tancred.
“She creates work that is bold, brave and impossible to ignore, and we’re thrilled to have her leading our creative vision at Untold Fable.”
Untold Fable connects brands with a global network of more than 8,000 filmmakers across 120+ countries, helping them work with the creative talent best placed to tell their stories, wherever those stories need to be told.
Solutions include full-service production, a Gen AI Content Studio, a talent sourcing service and a licensing platform. Clients include Nike, L’Oréal and Bumble.
Cheema-Bradshaw said: “I’m thrilled to be joining Untold Fable at such an exciting time. I strongly align with Untold Fable’s mission to democratise access to production briefs and spotlighting diverse talent in front of and behind the lens.”