Avantgarde launches Green Game to champion sustainability in sponsoring 

Green game folks Socher_Neureuther_Unterforsthuber_Schnaack_2

Global brand experience agency Avantgarde today launched Green Game, the first German agency focused on sustainability in sponsoring.

The initiative was created in partnership with former professional skier Felix Neureuther and cemano communication founder Marc Socher.

Green Game

The new agency was founded to make a contribution to sustainability topics such as social justice, inclusion and education. 

Green Game combines well-founded know-how from the sponsorship and sustainability segments and addresses both sides of sponsorship. 

This comes at a time when environmental protection and the conservation of natural resources, as well as taking responsibility for future generations, are issues that concern all companies.

Authentic partnerships with shared values are particularly important in sponsorship, meaning that companies in the sustainability area must position themselves credibly. 

This is where Green Game comes in, providing innovative consulting services with the experience of Felix Neureuther and Marc Socher as well as a team of sustainability experts led by Regina Unterforsthuber, long-time Group Account Director at Avantgarde and Sustainability Manager (MBA). 

They will support companies in integrating their sustainability goals into sponsorships and in creating reach and attention for the topic.

Felix Neureuther’s involvement has given Avantgarde a strong partner for the agency thanks to his network in the sporting world and substantial involvement in ecology.

“Sustainability is particularly close to my heart as a family man and sportsman”, Neureuther said. 

“The idea for Green Game convinced me immediately and I am looking forward to exciting and sustainable projects.”

Marc Socher, sports economist and marketing expert, will be heading up the Green Game agency as managing director, coming with years of experience as a consultant in the field of sponsorship.

Avantgarde founder and CEO Martin Schnaack: “Sustainability concerns us all and we are convinced that with Green Game we can also make an additional profitable offer to the market from the existing Avantgarde portfolio. 

“The fact that we have Marc and, above all, Felix on board gives the matter additional momentum.”