Audiencerate, the identity hub enabling compliant data-driven advertising, has announced a partnership with Roq.ad, a European independent identity resolution provider, to extend its reach in proprietary data and data segment markets.
At a time of dynamic change in the advertising industry, where marketers are looking to strengthen audience relationships in an increasingly cookieless world, this partnership allows Audiencerate to support brands and agencies across the globe and enable effective data-driven advertising.
Audiencerate, which uses proprietary technology to bridge the gap between data providers, agencies and brands, is already expanding and evolving its targeting and attribution offering towards a post-cookie solution.
This development includes allowing the onboarding of any kind of data, for management and activation in emerging environments such as connected TV, without compromising on privacy.
Roq.ad and Audiencerate
The Roq.ad collaboration is the next step towards a cookieless approach and will deliver powerful cross-device capabilities.
In partnership with Roq.ad, Audiencerate will offer marketers an increased range of data options, as well as additional efficiencies across a number of use cases, including reach extension, increased scale and improved targeting options.
Filippo Gramigna, CEO of Audiencerate, said: “The adtech industry is facing major changes, but it can tackle these developments head on and continue conducting successful campaign targeting and measurement.
“I’m excited about the opportunities this partnership with Roq.ad will bring, enabling Audiencerate to support both existing and new clients in achieving precisely targeted advertising at scale, as well as granular measurement, in a privacy compliant way.
“At a time of rapid global expansion for Audiencerate, the cross-device capabilities delivered by Roq.ad will help expand and enhance our marketer offering.”
Carsten Frien, CEO and co-founder of Roq.ad, said “Roq.ad shares Audiencerate’s goal of building marketing tools that enable retargeting and granular measurement, while serving relevant ads to users with maximum privacy protection.
“It’s a tough job and requires innovation, including cutting edge machine learning, which is what this partnership with Audiencerate represents.”
The partnership will help fuel Audiencerate’s ambitious plan for global market growth.
Following the successful launch of its marketer offering in 2020, which supports agencies and trading desks with a wide range of tools for data modelling and activation, the company has multiple new products under development.
In the privacy-first era, Audiencerate is committed to keeping trust and compliance at the heart of its business.
It is an agile, global company and is fully compliant with GDPR, CCPA, TCF 2.0 and the TrustArc. It is one of the very few European company members of the Network Advertising Initiative (NAI).