Audiencerate appoints adtech leaders to Advisory Board

AudienceRate

Audiencerate, the identity hub enabling compliant data-driven advertising, has announced the formation of its Advisory Board, with some of the industry’s most reputable leaders – Doug Knopper, Ralf Jacob and Saqib Mausoof – as founding board members. 

The board has been created to provide strategic support with Audiencerate’s future activity, including potential M&As and business partnerships, as it develops new product solutions for the changing adtech environment.

Audiencerate board

The new board members – who join Danièle Gabbai, Head of Strategic Partnerships and Alliances at Nexi – bring an impressive range of experience to Audiencerate, with Doug Knopper, former General Manager of advertising technology at DoubleClick and former CEO and co-founder of FreeWheel; Ralf Jacob, previously President and CRO of Verizon Media Platform; and Saqib Mausoof, former Chief Data Strategist at IPG Mediabrands. 

They will be working closely with the Audiencerate leadership team as it continues to develop solid solutions in first party data on-boarding, CTV audience targeting, and to overcome the challenges of cookie depreciation.

Filippo Gramigna, CEO at Audiencerate said: “It is an immense privilege to have Doug, Ralf and Saqib as founding members of our Advisory Board, to provide strategic insight for the next phase of Audiencerate’s evolution. 

“Their interest and appetite for what we do proves that Silicon Valley is looking at us as a key player in the changing adtech landscape, and their guidance will be invaluable to our plans.”

Speaking on his appointment to the Audiencerate Advisory Board, Doug Knopper said: “I only work with great companies that have impressive leaders. 

Doug Knopper headshot
Doug Knopper

“Audiencerate meets that criteria, and its influence on the industry in providing a differentiated identity solution that meets the needs of all constituents is a huge opportunity for the next marketing decade.”

Ralf Jacob commented: “There are only 11 certified Google DMPs in play, Audiencerate is the only independent entity that is not owned by a larger organisation. Independence and neutrality is key in adtech, and Audiencerate’s ability to quickly and adequately adapt to a changing industry has really impressed me.”

Ralf Jacob
Ralf Jacob

Saqib Mausoof concluded: “Audiencerate has been forceful in its treatment of consumer privacy from a GDPR and CCPA perspective. 

Saqib Mausoof
Saqib Mausoof

“Its stance has been towards finding a solution that works for the industry and thus they are integrated with Google stack, ID5 and AdForm, among many others such as compliance companies like TrustArc. 

“Trust and tech have to go hand-in hand and this means that the right approach will be beneficial for the identity ecosystem at large.” 

Audiencerate, which uses proprietary technology to bridge the gap between data providers, agencies and brands, is already expanding and evolving its targeting and attribution offering, allowing the onboarding of any kind of data, for management and activation in emerging environments such as connected TV, without compromising on privacy.