Attachment hires Victoria Browning as new Campaign Director

Attachment, the global entertainment and marketing agency, has appointed Victoria Browning as its new campaign director.

The move comes as the agency expands its services and client portfolio.

Victoria Browning

Browning joins Attachment from global communications company Mission where she was partnerships director.

In her new role, she will be responsible for enhancing Attachment’s existing service offering of world-class brand and celebrity talent partnerships and building and expanding services across a variety of brand categories.

Browning will work across key Attachment clients including Google, YouTube, Westfield, British Fashion Council, Bumble and Depop. She reports to co-founder Ben Saul-Garner and strategy director Oliver Lloyd.

She has built a wealth of experience in the industry and has led campaigns for some of the world’s biggest brands. 

At Mission, she headed up the company’s Partnerships division across talent procurement, celebrity and influencer marketing for clients including Tiffany & Co, Coca-Cola, Veuve Clicquot, BrewDog, La Mer and Victoria’s Secret.

Her most recent work included identifying and securing Jorja Smith, then rising global star and female millennial voice, to engage with Tiffany & Co and align with its shift in brand positioning. 

In 2020, Browning cast and executed digital-first content for Coca Cola’s ‘Christmas at Home With’ series for the brand’s owned social media channels, alongside podcast sponsorships with culturally relevant talent reaching the homes of key target audiences during the pandemic.

Prior to joining Mission in 2017, she was an account manager in the entertainment marketing division at Starworks.

Chris Elrin, CEO at Attachment, said: “Victoria joins Attachment as we expand the agency, our client portfolio and services into a truly global entertainment & culture proposition. 

“Victoria’s experience delivering strategic talent partnerships and integrated thinking for some of the best brands in the world is exciting and bolsters our existing team as we grow.”

Commenting on her appointment, Browning said: “This is such a pivotal moment to be joining Attachment, and I’m looking forward to being part of the next stage of expansion as it further strengthens its reputation as the global entertainment and talent marketing partner for world-leading brands.”