Aston Martin launches stunning Bond campaign in London

Aston Martin No Time to Die DB5 campaign - mediashotz

Aston Martin has exclusively unveiled its No Time To Die TV spot against the backdrop of Battersea Power Station. 

The film, which is released globally from September 30, features four Aston Martins: the iconic DB5, the classic V8, the brand’s super GT – DBS and the forthcoming Aston Martin Valhalla.

Aston Martin OOH

To celebrate the return of Bond, Aston Martin and Corgi unveiled a full-size replica of the original 1965 Corgi DB5 model at The Coaling Jetty, outside Battersea Power Station.

The life size model, which measures 5.66 metres long, 2.7 metres tall and 2.7 metres deep, replicates the original Corgi design and houses an Aston Martin DB5 Goldfinger Continuation car. 

The DB5 is complete with a broad selection of working gadgets that fans will recognise from the classic James Bond film: rotating number plates, a retractable bullet proof rear shield, extending front over-riders and pop out machine guns.

Aston Martin No Time to Die DB5 campaign 2 - mediashotz
Gadgets galore: Aston Martin’s most famous car has pop out machine guns.

Goldfinger Continuation cars

Just 25 DB5 Goldfinger Continuation cars are being produced, more than 55 years after the last new DB5 rolled off the line at Aston Martin. All new cars are authentic reproductions of the DB5 seen on screen and are available in one exterior colour specification – Silver Birch.

The unveiling was carried out by Marek Reichman, EVP & Chief Creative Officer, Aston Martin Lagonda.

Aston Martin No Time to Die DB5 campaign 3 - mediashotz
No time to repair: Stunt replica DB5s are essential for Bond.

Reichman was joined by Chris Corbould OBE, No Time To Die’s Special Effects Co-ordinator, who is not only responsible for some of the most iconic James Bond action scenes from the past 14 films, but was also heavily involved in the engineering of the eight DB5 stunt replicas produced for the movie, and the working gadgets on the DB5 Goldfinger Continuation cars.

“We are really honoured to be marking the start of the No Time To Die campaign today with this exciting unveil”, Reichman said. 

“Aston Martin’s relationship with James Bond spans decades and the DB5 is, without question, the most famous car in the world by virtue of its 50-plus year association.

“Working with EON Productions and Chris Corbould to build 25 of the DB5 Goldfinger Continuations was something truly unique, and a real career highlight for everyone involved at Aston Martin.  

“Now, to work with Corgi – another quintessential British brand – and to see James Bond’s most cherished car sitting inside a to-scale toy box in central London is quite magnificent”.

Aston Martin No Time to Die DB5 campaign 4 - mediashotz
Brand Bond: Aston Martin’s relationship with the iconic British spy goes back a long way.

Chris Corbould said: “Having worked closely with Aston Martin over the years to bring to life some of the most ambitious Bond scenes, and most recently on No Time To Die, I can genuinely say it is a privilege to be here today to help unveil this incredible display for such an iconic car that truly holds a special place in Bond history”.

The full-size replica Corgi DB5 box will be on display at Battersea Power Station, London for the general public to see until 1 October 2021.

No Time To Die is in cinemas from September 30.