ASOS appoints its first ever Chief Commercial Officer

asos - Jos Antonio Ramos Calamonte

Online fashion retailer ASOS has appointed José Antonio Ramos Calamonte as its first Chief Commercial Officer.

The hire marks the latest appointment in a series of newly-created roles designed to further strengthen the executive team and ensure the company has the strategic capability required for the next stage of growth.

Asos and Calamonte

Calamonte joins ASOS from Portuguese fashion company, Salsa Jeans, where he held the position of Chief Executive Officer for almost two years.

Prior to this, he led on commercial strategy for high-profile brands including Esprit, Carrefour Spain and Inditex during a results-driven 23 year career.

He has extensive multichannel experience, having worked across both online and physical retail, with expertise in trading, merchandising, price, and promotion.

In his role at ASOS, which he starts on 4 January 2021, Calamonte will be responsible for leading and driving ASOS’ product and trading strategy globally, encompassing design, sourcing, garment technology, buying and merchandising, global trading, ‘Studios’ and creative.

He will oversee product, category and range strategy, pricing and margin, own-label product innovation, and brand partnerships, leading a team of more than 1,000 people.

Nick Beighton, Chief Executive Officer, ASOS, commented: “I’m pleased to welcome José Antonio to our  expanding executive team.

Commercial experience

“His extensive commercial experience overseeing a wide range of disciplines will be an indispensable asset for us, and we’re excited to have him on board as we continue the next stage of our journey.”

Calamonte added: “I’m thrilled to be given the opportunity to join such a unique company in ASOS and apply my experience to an organisation that is renowned for its innovation and dynamism.

“The scale of the role, the quality of the team and the excitement around ASOS’ growth plans were simply unmissable.”

Last month, ASOS announced its results for the year, delivering a 19% year-on-year growth in revenues to £3.26bn with profit before tax rising more than 300% to £142.1m.

The results were underpinned by strong sales growth across all geographies and an increase in active customers to 23.4m.